3 Quick-Wins To Increase Web Traffic to Your Private Practice

Make it easy for new patients to find you

Use these strategies to increase your web traffic and start booking more patients today

GeoTagging Your Photos in GMB

If you already have photos uploaded to your listing, please do not delete them. Deleting and re-uploading photos will cause all previous engagement (e.g., views) to be lost. Instead, please optimize all new images that you upload from this point on.

Each image should follow this labeling:  Company_Name_City_Business_Category

Ex. You have a Pediatric Therapy Practice named ABC Kids Therapy in Santa Monica – with the following primary and secondary categories:

  • Speech Therapy
  • Occupational Therapy

Then two of your image names would be:

  • ABC_Kids_Therapy_Santa_Monica_Pediatric_Speech_Therapy.jpg
  • ABC_Kids_Therapy_Santa_Monica_Pediatric_Occupational_Therapy.jpg.

‍If you take photos from a smart phone, ensure you have your phone’s Location Services switched on. If you do, the photos will be correctly geo-tagged, and no further action is needed for this.

If you are using photos that have been taken somewhere else you’ll need to use Geotagging software to manually add your local coordinates. 

From Google:

“Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their websites than businesses that don’t have photos.”

Find More Patients
Pediatric Occupational Therapy

Local citation building is one of the top five most important things you can do to influence your local SEO ranking, according to the Moz Local Search Ranking Factors Study. That makes it one of the core things your local business needs to focus on if you plan to claim more local search real estate.

Just seeing the word ‘citation’ may instantly put you back in school with your head buried in a book, trying desperately to find sources for your term paper. If you’re getting cold sweats already, you can relax.

In the context of online marketing, a citation is a mention of your business name, business address and business telephone number on a third party website. The name, address and phone number part is often referred to as NAP, and is a particularly important part of local citation building.

Citations are a key component of the ranking algorithms of the major search engines. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.  Learn everything you need to know about citations.

If you decide to go at it alone, you’ll find the resources you need at BrightLocal.   Use the 14-Day Free Trial to do an audit on your current site to see what citations you currently have and the most important new citations to obtain based on your industry and local competitors.

According to the 2018 Online Reviews Survey by ReviewTrackers, Google is outpacing other review platforms like Yelp, TripAdvisor, and Facebook in terms of growth in online reviews. Simply put: the search engine giant is dominating the review market

Before your business starts asking customers for reviews, Claim your Google My Business profile.If you haven’t yet signed your business up on Google, do so immediately. Otherwise, you won’t be able to manage your business information on Google Maps and Search, or respond to the reviews that may come from your review requests. 

Respond to the reviews that you get. Customers care about being responded to. Research shows that 53 percent of customers expect a review response within 7 days. But as much as 63 percent say that they have never even heard back from a business after leaving a review.

Your responses can immediately improve consumer perceptions of your business. On the other, not responding can increasingly be seen as actively ignoring customer feedback.

This is an attempt to game the system, one that you should not make. In the current market, service providers left and right are offering “5-star review services,” promising “quality work” with “full completed (Google) profiles and realistic photo-attached accounts.” These providers also say that the “review accounts and profiles are always USA, UK, CA, or AU.”

While it sounds like a great, cost-effective solution for propelling your business to the top of relevant search results, buying Google reviews will almost certainly do your business more harm than good.

Creating a unique link and sharing it to your customers encourages them to review your business on Google. Follow the step-by-step guide here.

Don’t forget to share the link on your social media profiles, in e-mail campaigns, printed receipts or customer feedback surveys, or whenever and wherever customers are likely to leave a review.

google verified reviews

You Private Practice Patient Traffic Growth ABC's

Use GMB to Outrank Your Competitors

75% of therapy patients searching for a new healthcare provider won't scroll past the first page. Where do you rank?

Dominate Google Maps Listings

Optimize Your Site for Geo Targeting

Geo-targeted landing pages are essentially keyword relevant responses to local service searches.

Hone Your Local Business Strategy

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Local rankings are more complex than a single-digit…Visualize precisely where you’re showing up in search results so you can focus on key demographics. Contact us for your free GeoReport of your local business area.

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