January 22, 2021

How to Create More Positive Patient Experiences

While some people think about the medical profession as diagnosing patients and setting up appointments, the medical field is more than that. Doctors who own their own practice must use business strategies and skills to build their brand and find new clients. Creating positive customer experiences should be your number […]
January 21, 2021

How to Effectively Communicate with Patients

Effective communication is pretty important, no matter what job you have or industry you work in. When it comes to communicating about health, though, it becomes absolutely essential. Considering how literally life changing effective communication with your patients can be, how can providers make sure they are doing just that? […]
November 24, 2020

Your 2021 Healthcare Marketing Strategy Guide

6 Strategies to Improve your Healthcare Marketing Strategy Having a proper healthcare marketing strategy is vital to compete and thrive in the 2021 post-COVID market.  The healthcare industry is a billion-dollar monster. As a private practice, you need to have a healthcare marketing strategy that fully encapsulates the ins and […]
November 20, 2020

Tools That Can Help Add Patients to Your Clinic

Healthcare clinics rely on a steady stream of patients coming in to stay in business. Unless you’re already very well established, finding ways to get new patients coming in the doors is an important part of your business operations. Fortunately, there are tools you can use to attract more patients […]
October 30, 2020

The Vision Behind a Deconstructed MSO | WWMP

Throughout the last 50 years, it has become a trend for healthcare private practice's to turn over the control of their day-to-day operations. The way that they achieve this as they partner with what's called an MSO, a management services organization. In theory, it's incredible. Doctors get to focus on doctor work, and a third-party organization runs their day-to-day business operations. In many cases, this includes everything from billing, HR, member services, utilization management, marketing, reputation management, you name it. Worse yet, I've seen pediatric therapy private practices leave over $50,000 in lost revenue.
October 6, 2020

The Role Of Data Analytics In Healthcare in 2020

Understanding Data Analytics in Healthcare Data analytics’s primary role is to help the entrepreneur better manage money, capital, and human resources by making well-informed decisions affecting the healthcare firm. In healthcare management, data analytics bank on artificial intelligence to break down complex numbers into easily-understandable bits of information and provide a correct […]
October 5, 2020

How An MSO Helps Healthcare Providers Grow Their Practice

Many healthcare providers are struggling to grow their healthcare practice while maintaining autonomy in their business. A Healthcare Management Services Organization allows private practices to integrate administrative services and lower overhead costs. A healthcare MSO model will provide affordable administrative assistance including tools and support for comprehensive analytics, billing, payroll, recruiting, and marketing.
September 11, 2020

Why Feedback is Important for Your Healthcare Business to Thrive

Feedback is an important tool for healthcare businesses. Most people will check out the reviews and feedback left by previous customers before choosing to come to your business. If you’ve responded, they’ll likely read that too. If they like what they see, they may come to you. Of course, that’s […]
August 11, 2020

Identify Your Patient Lifetime Value | Healthcare Marketing

Introduction One of the common questions I get from potential clients is how to identify your marketing budget and the value of healthcare marketing ideas in today’s digital marketing environment. So when building your marketing strategy or identifying a marketing budget, you must identify your customer’s lifetime value. Again, I’m […]

Medical Billing

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Digital Marketing at WWMP: Grow Your Client Base With Data-Driven Strategies that Produce Results
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