Healthcare Workers Are Burning Out Because They Have No Self-Care & Balance! Listen in to this action-packed episode as we unpack essential strategies to protecting ourselves from burnout. If you’re a reader instead, we’ve provided the transcript below.
Welcome to the private practice survival guide podcast with your host, Brandon Siegel, I’m a published author, speaker, entrepreneur, and private practice consultant, trying to change the way that healthcare is delivered through unlocking the entrepreneur within you. This podcast is designed to empower you to create the change you want to be through real life, private practice, antidotes, and quick tips to support your private practice and not just surviving, but thriving for those. Just listening to my podcast for the first time. Welcome. I want to remind everyone about the flow of this podcast. So in each episode, I will cover a target topic in which I provide three clear and concise tips that help empower you to thrive within your entrepreneurial journey. At the end of each episode, I will leave you with the reflection quote with the goal that this opens new perspectives for you and pushes you to take that next step in the evolution of your private practice and of course your entrepreneurial journey. So our upcoming episode is a spotlight interview, but don’t worry. My three tips and the reflection quote will directly follow this exciting interview without further ado, let’s get started.
I’m joined today by occupational therapist and entrepreneur, Erika Del Posto from joy energy time. It’s kind of funny how I came across Erica. I recently was delivering a keynote address on how occupational therapy practitioners can change the world through tapping into their entrepreneurial spirit. And I was researching OT practitioners that were combining these superpowers, the super power of being an OT and the superpower of being an entrepreneur and tapping into that spirit and honestly, Walla. I came across Erica. And so there’s so many synergies of why I’m joined today by Erica. One is obviously sharing her journey as an entrepreneur, but the other is actually about what her entrepreneurial venture is doing for the community doing for the healthcare system, doing for entrepreneurs. And ultimately I think her resource at joy energy time are essential for purpose driven entrepreneurs. For those who know me, I always refer to the entrepreneurial journey as an iron man race.
That’s one of the symbolic metaphors I always use. And anyone that has studied what an iron man race is and how to complete it knows that there’s several different ingredients to being successful. One is training. One is preparation, but the other part that we often miss is the self care component, which also includes how we fuel our body. You know, what we eat, how we train, how we self care, the massages that we need to get ourselves ready for the next day. And so I’m a big that entrepreneurs with purpose, forget the part about self care. And ultimately one of the barriers that they face is burnout. Therefore it’s pivotal to invest in yourself, the resources that it takes to be successful in this journey. And ultimately I believe Erica is a change maker and helping others prevent burnout and identifying strategies for successful self care and stamina. So let’s start at the beginning and enjoy our journey. Erica, thank you so much for joining me today. I really appreciate it. And first and foremost, I’d love to know, did you always know you were meant to be an occupational therapist? And if so, tell us a little bit about your journey to becoming an OT.
Erika Del Pozo, OTR/L:
Well, thank you so much, Brandon, for that lovely introduction. And thanks for having me on your show. OT was something that I discovered later in life, growing up, I had this intense interest for all things, anatomy and medical, and I was always reading encyclopedias or medical books for kids. And I was so fascinated by the human body and by health. And then as I got older, I have a very artistic side to me. So I danced growing up. I was interested in anthropology and environmentalism around high school and college. And then in college I decided to be a dance major. And this came out of left field because no one in my family would have seen this and I didn’t even see it coming. I never thought I’d want to pursue a professional dance career. And then in college I got bit by this bug to dance.
And I was like, this is now or never because a professional dancer has to be someone that’s young. We can’t do this later in life. Like you have one chance and that’s now. And then after a few injuries, few stress fractures overworking myself, not eating enough and not taking care of myself. I realized I don’t want to have a career in dance. It’s too stressful. I don’t want to live where I don’t know where my next paycheck will be or my next game will be. And then one of my dance friends, still one of my best friends to this day, I went to her house and she had a party and I met an occupational therapist and I was like, Oh, what’s that? And she started telling me about what she did and the work she did. And I was so fascinated because it sounded like the perfect career for me, something that combined science and the body and helping people to rehabilitate people. And also it combined the creativity of the magic that is OT. And I’d like that it combined both those things. And so I decided, okay, this is something that I’m going to pursue right after college. And so I went into grad school and I was so happy. I was like, this career has everything for me. And I can still pursue something medical or at least in the healthcare fields, but then do something that has a little more flexibility where I can inject my creativity and that, and the rest is history.
Brandon Siegel –
Wonderful. It’s amazing. And I talk about this all the time is that sometimes our journey, us leaps and bounds into areas we never expected or anticipated. If you had asked me 10 years ago, if I would be still doing what I’m doing in occupational therapy, physical therapy, speech therapy, et cetera. I never thought that I would be in this space. And so it’s interesting in 25 years ago I was directing and then I became an entrepreneur and a leader. And so I think it’s amazing how our journey takes us in certain steps and we never know what it’s meant to be, but I’m sure the occupational therapist that you are today, wouldn’t be the same practitioner if it wasn’t for your experience as a dancer and going through the barriers and the adversities that you overcame as a dancer. So that’s amazing. Why don’t you tell us a little bit about what are the settings that you practiced in early on as an OT and what you experienced personally, as an employee or as a practitioner, kind of going through some of the barriers that most healthcare practitioners are going through today?
Erika Del Pozo, OTR/L:
Well, most of my career was working in outpatient pediatrics, and that was what drew me into the career. That girl that was talking to my friends party, she was a pediatric OT. And so I was really motivated to work with kids. And that seems really creative and fun to me. So for you, my first job, I was there for almost two years and that was outpatient pediatrics. I wasn’t an employee. I was treated like one, but I was technically per diem, but I felt like one, I had steady hours I was taken care of. And I felt like I was a part of the team. In fact, most people were per diem. There was like maybe two full time employees, but then after that I moved. And so I had to find a new job and I worked with adults and outpatient. And these were adults that had neurological conditions.
Like mainly Parkinson’s a huge Parkinson’s caseload and then some strokes, some ms. And I really enjoyed actually working with older adults. It was so interesting and refreshing. I didn’t think I would like it that much, but I did. And I integrated a lot of my dance into my treatments with Parkinson’s. It was a big deal and there’s a lot of evidence around dance and Parkinson’s, so that made me happy. Cause I could do like come my high level dance stuff. I was trained in. And after that I became an adjunct professor. I left that job. I became a part time adjunct professor. And then I also went back to pediatrics and I just felt like at home, working in pediatrics, like that was really where I felt, where I was meant to be as an OT. And I was doing that for a few years. And then my husband, he’s a physical therapist and he decided that he wants to do travel therapy. So a year ago we packed everything up and we left Florida and we’re moving every few months. So it’s been wild to say the least. And I haven’t been treating clinically. I’ve been putting all my eggs in the basket of growing joy energy time, which has been so rewarding.
Wonderful. I wanted to just see kind of where your occupational therapy journey is. And one of the purposes I think that I know about for joy energy time is solving a problem that’s on and healthcare, which is this burnout component. And so what part of your journey so far, did you feel the most burnout and what do you think contributed to that burnout?
Erika Del Pozo, OTR/L:
So I went through ebbs and flows of burnout for the first two and a half years as an OT. So seven months out of school and my first job, that was my first encounter with it. And since I didn’t learn about this in school, I didn’t know this could happen to someone. I loved their career. I just didn’t know what this was. It hit me really, really hard cause I was in denial that this was happening to me. And it happened because I had a workload that was unmanageable. But thankfully, because I had awesome employers that cared about their team, we were able to make some adjustments to my schedule. Cause I felt like I couldn’t breathe. I felt like I could barely keep my head above water. I was drowning and workload doing tons of paperwork outside of work. I just felt like I couldn’t keep up.
So that changed. And some other things change. We balanced those evaluation responsibilities, a little more evenly between the OTs and we really helped one another, but it wasn’t my second job where I experienced working in a corrosive environment and this kind of environment had, high-intensity just a negative quality. And so I had them six main factors that contribute to burnout high workload and then no autonomy in my role. And then unfairness insufficient rewards, not being appreciated for my work and all these different things that I felt like a train that was about to crash. And so after I left that corrosive job, I was there for less than a year, but it was hard for me because I liked the clients. I was working with the older adults, but it was not a good environment for me to grow and thrive. And I felt there was a lot of manipulation and other factors inside that organization.
And so that’s where I experienced burnout in between those two and a half years. And after that, when I became an adjunct professor and I got heavily into fitness and I mean, I had always been into fitness, but this was something I was also dabbling with as a side hustle type of thing. And I, I started to get into meditation. I started to get into personal development and then I also started listening to a lot of entrepreneurial podcasts and just didn’t ever plan to be an entrepreneur. But then it hit me one day, literally on a flight to a wedding. I just started to think about, Oh my God, like I went through something that I still can’t wrap my mind around, but I’m not the only one that goes through this. A lot of people in healthcare go through burnout. And so I can use my story, my experiences to create a business, to help be one piece of this puzzle to help solve this problem.
Absolutely. And it’s interesting because, so when I’m speaking in front of students and different people, what you’re doing is you’re providing awareness in terms of solutions and how to measure burnout and all those different pieces, which is so important. One of the things that I tend to really recommend that I think people forget is that everyone’s different. And so if you don’t have the self awareness and you’re holding yourself to a standard that may not fit and that also can lead to burnout. And so, you know, yes, there are some clinicians, I know a clinician that she can burn through 35 visits of pediatrics without an issue. And it recharges her. That’s unique, that’s one at a million. And then there are some people that they could only do four or five patient care visits and that’s their system. And so I think part of this process as they look at what are the meditation and the resources and all the different pieces they need is also in identifying that self awareness of what type of setting is rejuvenation versus exhaustion, where does their fuel reset?
And so I’m sure like, as I’ve read up on you and done my research and gotten to know you through what you’re doing and working with, I recognize that part of your ability to prevent burnout was tapping into resources that recharge you in your entrepreneurial journey. It’s not just about work load or whatnot. And so you might say, Hey, I could do 60 hours of what I’m doing now versus the 35 that I was doing in the clinical care environment, because those 35 hours were ultimately not adding fuel to my pot. They were depleting my pot. And so how do you find that hybrid resource and how do you have that self-awareness quote unquote to recharge? Would you agree?
Erika Del Pozo, OTR/L:
Wow, that’s really interesting point. And you made it such a great point. It’s not just quantity of the demands. It’s it’s quality. For example, if you’re being asked to do things that are outside of your scope of practice or outside of your rural expectations, those things can actually be viewed as more burdensome than legitimate tasks. And you’re right. Someone working 35 hours a week, if they have little to no breaks, no opportunities for recovery, whether that’s in work or whether that’s outside of work and that’s impacting their sleep quality. So we recover when we sleep and if that’s being impacted, that impacts our recovery. Overall, if you have no autonomy that can equal greater stress and that can lead to burnout, not being a part of a supportive community, a social support can act as a buffer against burnout. And then, you know, of course being appreciated and recognized for your hard work, being treated fairly, and then having a high person, job fit, you want to fit in your organization.
You want your values to be congruent. There’s a mismatch for whatever reason, if there’s a discrepancy between an organization, what their lofty mission is and what the actual practices, and you see that, and you don’t relate to that, that’s going to lead to more work stream for you because you’re stuck between doing work. You want to do and work. You have to do. And there could be so many reasons why there’s not a high person job fit. And like you said, there’s a lot of individual characteristics. And it also depends on personality traits. Some people have higher levels of extroversion. And so they draw their energy from people and patients. And those are the people that you can see 60 patients in a day or something. But for example, someone like me, I’m a little bit more on the introverted side. I need a break in the day if I’m working with patients and those things are important to recognize because not everyone works the way, not everyone recharges the same way, but in a nutshell, chronic stress turns into burnout over time when there is the presence of chronic work stressors and insufficient recovery processes that can take place.
Like I said, during work, outside of work and during sleep for me, for example, last night, I couldn’t fall asleep until 1:00 AM. I got into better on 10, but my brain is turned on. Cause I’m thinking about ideas for my business. And I have a hard time turning my brain off. Sometimes I need to practice what I preach a little bit more in terms of like detaching from work. But as an entrepreneur, it’s like a totally different thing that I’m experiencing. So that’s like another interesting thing I’m figuring out. Yeah.
It’s interesting that you even talk about sleep because, so my issue is I actually will pass out. I will fall asleep, no problem, but 3:00 AM midnight, 4:00 AM. I will wake up and then my brain starts going. So I don’t have the trouble falling asleep. I have the trouble staying asleep, but it has to do with the way that our motor runs. And you know, a lot of our listeners today are employers are private practice owners that employ. So part of the lens that I want you to look at is not just the rejuvenation of yourself in this journey, because we all know as private practice owners, we’re working sometimes 60, 70, 80 hours a week, but it’s how are we setting an environment for our employees? And so one of the things Erica talked about was job fit. And one of my statements is always hire slow fire fast, like really, really simple.
But for me, the interview process in previous episodes, I’ve talked about that is how are we creating that job fit as part of our interview process, having them in having them measure? Because a lot of the times they don’t even realize that they need to know that self awareness that, Hey, I don’t work well in this type of environment. You know, recently I was working with a practice and I have a couple of practices that have brought this to the attention to the employees. I said a lot of the times, clinicians and practitioners only focus on patient care as their job. And they see that, but they don’t recognize that really usually that’s only 33% of their job. 33% is patient care. 33% is the clinical charting, documentation planning, et cetera. And then 33% is the administrative infrastructure responsibilities of the job, whether it be scheduling rescheduling cancellations, following up with caregivers and parents and whatnot.
And so a lot of the times what we do is we put a hundred percent of our pot in the patient care side. And then we get burnt out because the other aspects of the job are so much more than we anticipated that we didn’t budget time appropriately. And that’s why in all transparency, when I hear of these settings that are expecting 98% productivity, I say, it’s a lie on the line. It’s not going to happen. It’s not real. Whether they’re clocking out to do everything else. I challenge anyone to show me that they can do 98% of patient care time and get all of their other functional responsibilities done in 2% of that day. It’s not realistic. So kind of shifting to your entrepreneurial journey, it sounds like you never really had the vision of being an entrepreneur. And it kind of just was a spark that hits you on an airplane ride, which is incredible. Were you surrounded by entrepreneurs growing up? Any parents, friends, parents, was there any influences from an entrepreneurial standpoint that helped you over the course of time or awareness that you’ve developed through your life journey?
Erika Del Pozo, OTR/L:
No, actually I wasn’t surrounded by any entrepreneurs and my parents. They were both born in Cuba and they’re immigrants, but they immigrated when they were really, really young, right after Castro took over and my parents, you know, worked hard and my grandparents worked hard so that my parents can have a good living. And you know, I was born with parents that had what I called normal desk jobs and I, for my whole life, I basically didn’t know what they did. They just work behind desks. And that’s what inspired me to go into healthcare. I’m like, Oh, not have to sit at a desk. I can like have fun all day long. But as we know, it’s not always fun. I’m working in healthcare, but now this entrepreneurial thing I have to attribute it to when I was doing that side hustle, when I was going through my burnout and kind of like after burnout, it was kind of that side hustle that inspired me to be an entrepreneur because a lot of that required trainings and personal development and long story short, I’m like a shame to say it. But I was a part of a multilevel marketing fitness company for less than two years. I was active in it for two years. And it was like that where I realized I don’t want to do this. This was fun. But this gave me the platform to think bigger. I have a vision and you know, I was never trained or brought up that way. I was always brought up to get a safe job, being an employee. And this came from really like nowhere. It was just this side hustle that inspired me to think bigger.
I love it. So first and foremost don’t be ashamed because it was part of the journey. And ironically, so my mother-in-law and father-in-law are business partners with me. And my mother-in-law started the first practice that we still run today. And she’s been an OT for over 40 years. She’s incredible. But before she started her first entrepreneurial venture, she did multilevel marketing related to the vitamin community or 15 years. And she said to me, she’s like, that taught me everything that I put into practice today. I always say like, sometimes the things you don’t make money on are the things that you learn and grow the most. And you know, multilevel marketing is a harder market sometimes to make money. It depends on how big your team is and what you build below you and above you and all these different things. And we’re seeing it today occur just like it did 15, 20, 30 years ago.
But the market’s different. It’s interesting. You know, obviously vitamins have always been big, but today I think we’re continuing to see in wellness and oils, all the essential oil companies, et cetera. So it’s fascinating to see. And my viewpoint is it that sparks the passion and the confidence to start your chapter. Wow. What an amazing experience that can be. I also want to say that I’m a big believer that life experience and family can impact and influence success in today’s environment. And I think that the journey of coming from Cuba and your parents immigrating here and creating a life for themselves and that work ethic, I think we need more of that in today’s world. And I come from grandparents that were a product of the depression and taught me what it meant, you know, really to create and be, I have two employees that work for me actually mother-daughter tandem that both immigrated from Cuba.
Yeah, ironically and one was a pediatrician in Cuba and she was not able to bring over her physician credentials here. And so she works for me as a child development specialist and she is remarkable. One of the most amazing women I’ve ever met and her daughter as well, both of them are leaders in our company. And I say that that experience of not having something and having to create for your own, that’s sometimes this fuel that when you start to create something, you start to build a component in yourself to create rejuvenate yourself. I think that maybe 75% is the self care component of obviously all the things you talk about, preventing burnout, looking at all those variables. And then the other part is having something that you want to fight for and that you want to create and that you stay up till 1:00 AM because you’re excited about it and whatnot. And so having that passion and purpose is so important now, joy, energy time. When did you create it? What was your initial vision and what have been some roadblocks that you’ve encountered in creating it, if you don’t mind sharing?
Erika Del Pozo, OTR/L:
Yeah, of course in 2017, that was that Epic flight where I thought of it. And I had been consuming so many podcasts. Like I mentioned up until this point, I still listen to a ton of podcasts and I listened to a podcast where they were talking about Wellpreneur dome. Yeah, it’s still on. And someone talks about, you know, the things we want in life. We just want to have more joy. We want to have more energy and more time to do the things that we want to do. And like, I get these little light bulb moments and that was one of them. And I was like, I resonate with that so much because that’s what we want. We want to have more joy in our lives energy to be able to do the things that we love. And of course, time, time to have a meaningful life.
And we don’t always want to feel rushed. And you know, sometimes I think about the name of my brand. I’m like, it just so stuck with me, but sometimes I think, Oh, it doesn’t make sense to other people. It’s something that I just feel like speaks to me and speaks to my mission and my energy behind what I’m trying to do. And so my business evolving has been so interesting because it’s been a hot mess. I mean, from the beginning, like I’m a dreamer and I have a big imagination and I am a big picture type of person. But when it comes down to the nitty gritty, like a business plan, following a certain protocol of doing things a certain way, and I’ve done all that, like so, so backwards. And like the first year of my business, I had this idea and I’m a go getter.
So I’m like, I’m going to file an LLC. And then I did that in 2017 and August, and then I’m like, okay, I have an LLC. Awesome. And then like months went by and because I was still working as an adjunct, I was working as a pretty mot and I just started because a lot of the podcasts I was listening to also talk about starting messy and I’m a perfectionist. And so I didn’t want my perfectionism to get in the way of starting messy. So this whole time I’ve been just like tumbling and falling forward the entire way, the entire way, even now. But like now I have a much better grasp, but in the beginning I had a wide paintbrush. I had a wide stroke and now I’m just really narrowing it down to like a smaller stroke and details and filling in my painting.
I started with CEOs at first, I am like, okay, I have this topic burnout. How am I going to make it into a business? And so I decided, Oh, I’m going to be a CEU provider and everything, I think of seemed so grand in my mind. So I’m like, I’m going to have millions of views on burnout. Like I’m going to sell CEOs on burnout. And then I become a provider for Florida. And then like, I just expect overnight this overnight sensation to happen, but then, okay, I’m a provider just like millions of other companies and how do I stand out? And then I started to panic a lot last year, because last year was really when I went through that whole process. And then I learned, okay, I created a course. It was like an eight hour course on burnout, way too much information, way too much slides, too much texts.
I just threw up all the information I could think of and put it in a presentation. And then like, I probably sold like three of them. And then I realized, okay, you know, that’s not going to work. Like I’m not going to become a CEO company. And then I started to like piece things together. And then I started to reach out to CU companies and I said, can I make a course for you on burnout? And then that’s where I started, but where I am now, I have done CEOs and it just did one for med bridge, but our business, we provide wellness resources or not. I see a new company where more of a media type of company and with our newsletter, our online subscription, our podcasts. And it’s interesting because I can’t finalize what we are. It’s still a work in progress and I still have so much to learn and grow from. And I’ve just been learning so much along the way.
It’s interesting because your journey right now is a journey that I see in so many. And what separates you is that you’re continuing to persevere and push forward. Whereas a lot of people would have gotten stuck last year and given up on the dream. And the fact that you keep creating is so essential. And it’s interesting because I do find a lot, especially in the clinical world, a lot of practitioners, they have the vision, a CEO as a role often is the visionary. They are the paintbrush painting the perfect picture, but usually there’s a team behind them that brings the implementation infrastructure and kind of narrows that scope. And that’s why I’ll be honest. My mother-in-law is that CEO type. We had home health, we had early intervention, we had outpatient, all these different things. And then as we looked at the lenses, I kept saying, let’s refocus the lens, refocus the lens because sometimes if our lens is too big, it’s too much to execute.
And so I think it’s great that obviously you’re continuing to refine your perspective and your scope from a visionary standpoint. And ultimately what you’re trying to do is you’re trying to define and create a vision around a purpose, but identify the most optimum business model to execute it. And therefore you found from a business model standpoint, maybe the CU side, wasn’t the scalable side, but as a starting point, and now you’re looking at creating resources and media and subscription-based opportunities for people to learn in different ways and ultimately empower change. Obviously there’s so much more that you can do from that lens, whether it be going into bigger company entities and training staff, creating handouts and creating an app and creating different measurement tools and mantras. And there’s a lot of different pieces, but you create your infrastructure first and your business model, which is starting with essentially building a media learning company, which I think is great. So in terms of biggest single barrier, would you say that your biggest barrier was just trying to refine the scope and create the business model from the vision?
Erika Del Pozo, OTR/L:
Yes. And I’m glad that I’ve had this opportunity and this flexibility because you know, my husband’s really supportive and has supported me along the way, but biggest barrier I have two and one of them is that, and I’m glad I started where I did, because if I would have stuck with that looking back, I wouldn’t have been happy. Like I’m glad I pivot. I listened to my audience. I lean in a lot and figure out what they want, how they best consume, how I can be more of a quote unquote household name. I don’t know. I just want to be more of like a lifestyle, something that can fit in people’s lives. And I didn’t see, you know, me being a CU company, I just didn’t see that. And it didn’t make sense to me. And so I feel like now we’re fitting into people’s lives and being a resource for people, for burnout and wellness.
And I feel really aligned with this. And so I’m glad I’m pivoting and working on growing the community, especially with the subscription for my second barrier is funding. And this has been so big for me this past year. I’ve gone down many roads of hours on Google researching. Should I seek an investor? Should I take out a grant? Because it’s like, you need money to make money. At least I believe, I don’t know if that’s really true, but I feel so sock because it’s just me. And I know that if I had a sales director, if I had a real team, then I know we could scale so much faster. And that’s where I’m really stuck now. And to be honest, that’s like my biggest barrier right now.
So it’s interesting that you say you need money to make money. There are people that obviously have made successful businesses off of less than a thousand dollars, but it’s definitely harder. I think the business model, the market and ultimately how you penetrate the market, how you scale the practice has to do with the variable of what it is. And so let’s just take the continuing education model in order to scale that let’s say throughout the United States, there’s a certain amount of either elbow grease. You need to make in terms of how many calls you make in a day to every, you know, regional area, that’s going to promote that course, or you need money to make it go faster so that you can get the right advertising, marketing, et cetera. But I definitely get that, that idea of like, how do we scale effectively and efficiently on the smallest budget possible?
And that really comes down to the strategy that you put in place and the relationships, the strategic partnerships, because obviously you partner with a med bridge who’s everywhere at every conference. Well that opens up certain doors. You partner with an EMR company. So it’s not just about sales reps in advertising and marketing, but it’s who are the people that are brand ambassadors of you that are going to innately, bring a community to your following is the way I’ll say so. No, I love that. Now, what was the easiest process of your entrepreneurial journey so far? What has been easier than anticipated? You’re like, wow. I thought this was going to be hard and like, no, like this is really easy, if any,
Erika Del Pozo, OTR/L:
Well, I think since the beginning, even though I didn’t know what I was doing, I was dedicated to having a social media presence from the beginning. And if you scroll back all the way to the beginning of joy, energy times, Instagram, you’ll see like how, like where I started and I call I’ve progressed and that’s the social media part. I don’t have like a hundred K followers, but like I have like a steady growing, consistent, engaged following. And I feel like the social media part has been something I’ve gotten. And also what’s cool for me is to see my email list grow. That gets me so excited. Like having often, I mean, providing some value and that is really fun for me and email marketing. Not that I’m like a whiz at copy or anything, but like I’ve, self-taught, you know, in terms of listening to all the podcasts, reading books on marketing and business, that part has come easier to me like the creative, like the writing and the fun social media stuff. So that’s been fun for me.
Interesting. So another viewpoint and perspective to share is that, you know, every entrepreneur is going to easier pieces. So I’ll give you a perfect example. That’s the part for me, that’s like my least joy, social media stuff. So I love building it and strategizing it and getting the partners and getting that execution of scale, but like going on the Instagram and creating all those things, like, dad’s probably like my number one barrier or weakest point, just because in nature, we put our energy into the things that we feel the most effective with the things that we are really good at. And I’m really good at like the market strategy, but like the actual execution of social media. It’s just, that’s something I enjoy doing. And so it’s interesting because I think it’s great that we see that as we look at those natural tendencies where we’re tapping into resources within ourselves, what comes easier than others, whereas like identifying the funding and all that, to me, that’s the easy part.
That’s easier, but it just has to do with the way we’re programmed, like our natural tendencies, our natural strengths and weaknesses, if that makes sense. So I think it’s so neat just to see how, you know, obviously two different entrepreneurs embrace different adversities, different paths of barriers, and also different successes that are easier than others. So here’s a good thing. If you were to talk to yourself from three years ago and you were to say, you know, knowing what you know now, Erica, if I had one recommendation to myself from three years ago or one strategy, this would be it, this is the gift I’m going to give you so that you can overcome so much. What would be that one recommendation? What would be that one strategy to yourself from three years ago that would have made the journey easier?
Erika Del Pozo, OTR/L:
This is a great point, actually, because this was the year where I was in that toxic corrosive job. Something I would have told myself back then is don’t lose that enthusiasm. Even when things get hard, because that was pre conception of joy, energy time, by the way. But, you know, I had so much enthusiasm for just starting things and creating things. And I would tell myself, don’t lose it when things get hard or when things aren’t going the way you thought they are, because obstacles become the way and embrace that. And you’re going to go to places where you never thought you could go and so much is going to come out of what you’re doing now. So just keep going and trust the process and keep that enthusiasm when things get. Yeah.
Awesome. Awesome. So my last question for you is if you could have one super power to directly impact your business for the positive, what would it be? One superpower that you could do anything and it would change your whole trajectory right now. What would that super power be? Wow. That’s a great question. If you don’t know, I think I know what you would choose, but we’ll see if you come up, I have an idea of where your super power would be.
Erika Del Pozo, OTR/L:
The ideas that I have in my head. Even things that I’m planning on doing that I haven’t even shared, like expanding into real life. My super
Power would be that I have this magical reach across the country. So every healthcare professional knows about me and then they can choose what they want. They can choose to go to my events or listen to my podcast, but just like magically slipping into everyone’s DMS. It’s so funny. I’m not exaggerating. And I’m so sincere in this. That’s exactly what I thought your super power was going to be. I swear, literally no joke. I was like the ability to, with the snap of the fingers, be in front of your audience. So the ability to get and make awareness of what you’re doing and how you’re doing it to everyone that would benefit. And so with the snap, your fingers, you have the power to control the audience that will best benefit from you is the way I’ll say it. And so I really want to thank you today for joining me, Erica, please check out Eric, his firstname.lastname@example.org, energy time.com. Learn more about our incredible resources. Learn about our journey. Listen to her podcast, watch your trainings and videos. They’re all available to you today. Thank you again. And I am wishing you so much success in the new year. Awesome. Brandon, this has been so fun. Thank you for having me.
What a spotlight interview am I right? Or am I right? Perspective? Is everything and hearing about Eric, his journey should be fuel in your gas tank. You should know that the entrepreneurial journey is just that it’s a journey. It’s an adventure. And as long as you’re purposeful, it can be joyful. It can restore your energy. It can be the fuel to delivering your purpose. So let’s keep thriving everyone while I never want to leave you empty handed. So here are your three tips for this episode. Ready for it. One. I want you to identify your recharge strategy for both you and your team. I’m going to say it again. One, identify your recharge strategy for you and your team. Survey your team, find out what matters to them. Our breaks, the recharge. Is it an operational flow piece like productivity, et cetera? Is it yoga on Fridays?
Is it a leadership retreat? Is it a staff lunch every Friday? Is it ping pong and cucumber water, whatever it is, figure it out. I’m a big believer that we can identify how to recharge you and your unit, your team without impacting your financial wellness actually better yet. I think we’ll increase your financial wellness by restoring and recharging your team. So the more recharged we are, the more effective and efficient we perform. Are you ready for number two? Here it goes, implement an employee, fit recruitment strategy. Again, I want you to implement an employee fit recruitment strategy. Let’s prevent that potential burnout. What does that look like? You know, Erica was talking about, you know, fit in terms of like employees finding the right fit, the right workplace, the right setting is the productivity expectation appropriate is the setting environment what’s expected of them. The job performance, all those things.
Is it a fit? Well, guess what I want you to evaluate. If they’re a fit for you, will they be recharged? Will they be effective? And so how do we do this? We could do an onsite job observation. We could do motivational interviews from the team and different perspectives. We can test their methods on recharging methods. We can find out when they’ve previously been burnt out, identifying their self awareness. Ultimately, what am I trying to have you achieve? I want you to find out how their engine runs. If you’re test driving a car, do you just buy it? No, we test it. We push it. I take it on open roads. I bring it on the highway and everywhere back roads the whole bit. Well, we should do the same both for the benefit of the employee and yourself. So implement your employee fit recruitment strategy, and then last, but certainly not least.
Number three, communicate, highlight, and motivate stress, relieving perspectives. Again, communicate, highlight and motivate stress-relieving perspectives. Create a gamification approach to your productivity standards. Make it fun. Have expectations that they buy into, create a learn and grow environment versus a failure invalidate environment. Overall, we need to identify how perspective with a problem can reduce the way we process stress. Your stress doesn’t benefit anyone. So, Hey Tina, I know you care and I’m so happy you do, but I see yourself hurting right now. Let’s remove and repurpose that stress. Let’s be proactive in a solution. Let’s get rid of that. Can have, must have phenomena and let’s create, communicate, highlight, and motivate stress-relieving perspectives. So last, but certainly not least. I want to leave you with that reflection. Quote, what I promised and this one’s a good one. Here. It goes. The greatest weapon against stress is our ability to choose one thought over another. I’m going to say it one more time. The greatest weapon against stress is our ability to choose one thought over another. Thank you, Williams James for that quote. Great quote. Love it. Thank you all for listening to the private practice survival guide podcast with your host, Brandon seagull. Don’t forget to check out my website. Www.Wellnessworksmanagementpartners.Com. Don’t forget to check out www.brandonsiegel.com to learn all about our resources, upcoming events, my book, our practices, and more together we can thrive, not just survive.