Healthcare businesses, like any other business, have room for improvement. The reality is that there probably isn’t a single area of your business that couldn’t be improved in some way. It’s impossible to focus on every aspect at one time, however, so you’re better off focusing on areas worth prioritizing.
Everyone knows healthcare marketing is essential to your businesses. Online marketing can be especially helpful to healthcare businesses. If you don’t have a website for your healthcare practice, start there. Odds are good that you have one though, so start leveraging it for your marketing strategies. Position yourself as the SME you are and use your website to collect customer contact information that you can later use for email marketing campaigns. Remember, your website isn’t there to just look pretty. Take the time to research your competitors and the local market and use that info as the foundation of your website messaging. You can also boost your online presence by claiming and optimizing local business listings. This is especially important for healthcare businesses because most of your patients will be locally based. When people search for healthcare services, they’re probably looking for ones located close to them. By claiming a local business listing, you increase the chances that your business will be the one they find.
Billing and receiving can be a royal pain for providers and customers alike. Bills can be complicated – it’s not uncommon for a bill for a single procedure to be made up of bills from multiple healthcare professionals. This can result in customers making payment mistakes, whether that means overpaying, paying late, or missing payments altogether. There are things you can do to improve your billing and make life easier for your customers. Be upfront and transparent about pricing as much as possible. And don’t be afraid to send reminders about bills. Reminding your customers with text messages can increase medical billing payments by 300%. That’s a win for everyone.
Healthcare businesses are required to keep patient information confidential per HIPAA laws. Protecting patient information goes beyond not discussing patient information without consent though. You need to take measures to keep medical records safe and secure. If you store patient data online, make sure your network is secured. Limit who can access patient information, and what information is accessible to different positions. A medical assistant probably doesn’t need access to the same information as a physician. If data access is password protected, employees should use strong, unique passwords and keep them private and secure.
Improving a healthcare business is in everyone’s best interest. Some areas of business are worth focusing on a little more strongly. Focus on improving your healthcare business’s marketing, billing and receiving, and how you protect patient information. This will help you gain customers, retain them, and protect both them and you.
We can help you to formulate a plan to improve your business operations so that you can best serve your customers. Contact us today to schedule a strategy session!