Healthcare clinics rely on a steady stream of patients coming in to stay in business. Unless you’re already very well established, finding ways to get new patients coming in the doors is an important part of your business operations. Fortunately, there are tools you can use to attract more patients to your clinic.
People need to feel like they can trust the clinic they go to, regardless of the specialty or purpose of the visit. Having a quality blog on your website can help establish that trust. Those who read your blog will get an idea of the degree of expertise they can expect to encounter in the clinic. Your blog should feature posts focusing on subjects relevant to your clinic and the problems your patients come to you to fix. Write engaging content about these subjects in a way that’s easy for them to understand. Try to avoid using jargon or getting overly technical. That will just turn people off of your blog.
A Mobile-Friendly Website
Across the board, more people than ever before are using mobile devices to surf the web. This is good news for sites that have been optimised to support mobile browsing. For those that haven’t, this can be a real handicap. More than 80% of patients are more likely to engage with your practice if your website has a mobile-friendly design. If you don’t have a mobile-friendly website, visitors are more likely to get frustrated with your site. This could cause them to leave and go to one of your competitors instead. Make sure you don’t miss out on those potential patients by optimizing your website for mobile use.
The vast majority of consumers look at reviews before deciding what business to go to. When it comes to something as important as personal health, looking at reviews becomes equally as important. Too many bad reviews will have patients going elsewhere for care. Getting good reviews can often be as simple as asking for them. Your best move is to ask all of your patients to leave reviews. Even if you get some negative ones as a result, that can be a good thing. You’ll have a chance to see where you can improve as a clinic, get a chance to respond, and it can lend the positive reviews greater credibility.
If you need to attract new patients to your clinic, there are tools available that you can use to help bring more people in. A good blog, a mobile-friendly website, and good reviews on different platforms can make your clinic more appealing to prospective patients. Leverage these tools correctly, and you should see a difference in the new patients you are able to add to your healthcare practice.
For more tips on how to best run your healthcare business, schedule a strategy consultation with us!