Strong practice culture is built with employees, not imposed on them. Learn how co-creating core values improves engagement, strengthens performance, and transforms daily behaviors into long-term growth and retention.
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Episode 61
A 2024 Achievers study found that companies with well-defined core values and aligned cultures see 30% higher growth and 17% higher profit growth -- largely driven by improved employee performance and engagement. As Peter Drucker said: culture eats strategy for breakfast. And in private practice, where every patient interaction is a human moment, culture is the product.
Brandon frames it this way: imagine every employee as a thread in a tapestry. If you grab random threads with no calculation and no input, the result is chaotic and incoherent. But when your team helps weave the fabric -- through workshops, surveys, and focus groups at every organizational level -- the result has texture, coherence, and meaning. The buy-in alone makes implementation 10 times more effective. He recommends identifying not just what employees value but also what they actively do not value. If the word "productivity" generates resentment, replace it with language that creates the same accountability without the negative charge. Build values that are specific, actionable, and tied to observable daily behaviors -- not generic statements like "we believe in integrity."
Brandon closes with a story of an employee who showed up at his door uninvited and said "you need to hire me." Her personal goal: own her home debt-free. Three years ago, she presented the deed. Brandon believes she will retire from the organization. That is the tapestry -- not a poster on a wall, but the living outcome of every daily decision made in alignment with stated values. When employees see their personal purpose woven into the organizational mission, they do not leave.
