Learn how Brandon Seigel shows practice owners how empowering employees as intrapreneurs can unlock new revenue streams and expand impact beyond traditional roles.
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Episode 26
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Your team isn't just a cost center, it's a revenue engine waiting to be activated. In this quick tip episode, Brandon Seigel explores how empowering employees to think and act like intrapreneurs can unlock new recurring revenue streams and deepen the impact of every person on your team.
Brandon introduces the concept of the intrapreneur , an employee who acts like an entrepreneur within a company, taking initiative to innovate, identify new opportunities, and drive growth while leveraging the organization's existing resources. The idea isn't to turn every staff member into a business owner. It's to create an environment where people feel empowered to bring their full creative capacity to work, and where that creativity generates real value for the practice.
He shares a personal example from early in his career: given the freedom to develop a collegiate licensing division for a backpack company, Brandon built what eventually became a $10 million revenue stream, as a recent college graduate with no prior licensing experience. No one gave him a blueprint. They gave him a vision and the latitude to figure it out. That experience became the foundation of his own entrepreneurial identity.
The question for practice owners: which of your team members has untapped potential that, given the right opportunity and support, could build the next revenue stream for your practice? It might be the clinician who has expertise in a niche that could become an online course. It might be the administrator who has a talent for community outreach that could become a referral development program. It might be the manager who has operational instincts that could be channeled into a new service line.
Brandon's strategies for fostering intrapreneurship include: creating a culture of innovation where new ideas are welcomed rather than filtered out, building structured opportunities (like a quarterly innovation pitch) where employees can propose and pilot new initiatives, and tying intrapreneurial contribution to the employee's career ladder so that innovation is recognized and rewarded, not just expected.
Recurring revenue , whether from a subscription wellness program, a group class, a digital product, or a community membership, is almost always more sustainable than appointment-based revenue alone. And when your team is actively involved in building those streams, they develop a deeper stake in the practice's success. Intrapreneurship isn't just a revenue strategy. It's a retention strategy.
Key Takeaways
