The Art of Delegating Management Functions in Your Private Practice

Episode 14  |  Watch on YouTube

Delegation is where most private practice owners either plateau or break through. Brandon Seigel is transparent about his own struggle with it: when something falls within his sphere of excellence, handing it off feels like giving away his best work. But according to research cited in the episode, CEOs who delegate effectively generate 33% more revenue than those who try to do everything themselves. The math is simple. The emotional work is harder.

Start With a Time Tracking Study

Before you can delegate wisely, you need to know how your time is actually being spent. Brandon recommends using a tool like Clockify to log every function over a full work week. Then ask two questions: Is this task within my sphere of excellence? And is this the highest-value use of my time? If the answer to both is no, it is a delegation candidate.

Calculate Your Real Hourly Value

Determine your target annual income, divide it by your working hours, and you have your value per hour. Any task that falls significantly below that rate is costing your practice money when you do it yourself. That framing transforms delegation from a loss of control into a business optimization decision.

Match Tasks to the Right People Using Maslow

Brandon applies Maslow's Hierarchy of Needs to assess whether a delegation match is truly sustainable. Does the role meet the employee's physiological needs financially? Does it meet their safety needs in terms of environment and predictability? Does it meet their social and esteem needs? And at the highest level, does it connect to their self-actualization, their sense of purpose and legacy? Delegation that ignores these layers is delegation that will eventually fail.

Delegate Up to 20% New Functions Per Month

Brandon's practical system: make a list of functions, share it with five or six potential delegates, and let interest surface organically. Assign the function with clear accountability metrics. Check in weekly for the first 30 days. Measure outcomes against your own benchmark. And crucially, do not give away the keys. Delegate the driving, but keep oversight of the destination.

For task management and delegation accountability, Brandon recommends monday.com, which his team uses for tracking delegated functions, automating follow-ups, and maintaining visibility across all practices without micromanaging.