Episode 44
Medical billing is the lifeline of every private practice — and it is being quietly decimated by preventable errors. Brandon's position, forged from two decades of auditing practices: medical billing is a science, not a clerical task. And the bar for competency in this field is dangerously low. The practices that understand this — and staff accordingly — retain and collect revenue that others simply leave on the table.
The Six Most Damaging Billing Mistakes
- Incomplete benefit analysis — practices overpromise coverage and under-quote patient responsibility, often relying on electronic checks that miss critical exclusions. A thorough benefits review means reading 15–35 pages of plan documents per patient.
- Upcoding without documentation — 7 out of 10 practices Brandon audits have clinical documentation that doesn't support the codes being billed. Using a code because it pays more is fraud. Full stop.
- NCCI edit failures — practices aren't checking National Correct Coding Initiative edits or using the right modifiers and place-of-service codes.
- Authorization management gaps — Brandon estimates 50% of all denials he sees are authorization-related, and every single one is preventable.
- Batch billing instead of daily billing — every visit should be charged the same day it occurs. Batch billing delays cash flow and creates systemic errors.
- Poor denial follow-up — denials must be worked daily, with categorized appeals and deadline tracking.
The Accountability Standard Every Practice Needs
Brandon recommends a strict accountability framework: any denial that results directly from an employee policy breach (missed authorization, incorrect demographic entry, documentation failure) should generate a written warning. Three within 90 days triggers a probationary period with no bonus eligibility for six months. This isn't punitive — it's protective. Every denial is recoverable revenue. Resources like AAPC certification programs and MGMA benchmarking tools can help elevate your team's standard of practice.
Collect Patient Responsibility Upfront — Every Time
Brandon's non-negotiable: collect the anticipated patient responsibility — copay, coinsurance, deductible — at the time of every visit. Never wait for an EOB to tell you what to charge. Forecast it, project it, and collect it. It is always easier to refund than to collect. Sixteen appointments later, a $3,800 balance is not a billing problem — it's a patient hardship you created. Provide good faith estimates, maintain credit cards on file with PCI-compliant storage, and build financial accountability conversations into the intake process. No money, no mission.
.png)