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Wellness Works Management PartnersThe inside scoop
The inside scoop
75% of therapy patients searching for a new healthcare provider won't scroll past the first page. Where do you rank?
Google My Business (GMB) will transform how patients find you online through direct map search and reviews.
Geo-targeted landing pages are essentially keyword relevant responses to local service searches.
Our healthcare practice management services keep you in complete control of your practice and your profits.
Dominate Your Local Competition
Our client, Infinity Kids OC, currently ranks #1 for Occupational Therapy in Lake Forest. Ranking highly on Google Maps Search is key to expanding your Private Practice online footprint and booking new patients for your private practice.
Expanding your local reach by as little as 5 miles can produce huge dividends to your bottom line.
Local rankings are more complex than a single-digit…Visualize precisely where you’re showing up in search results so you can focus on key demographics. Contact us for your free GeoReport of your local business area.
If you already have photos uploaded to your listing, please do not delete them. Deleting and re-uploading photos will cause all previous engagement (e.g., views) to be lost. Instead, please optimize all new images that you upload from this point on.
Each image should follow this labeling: Company_Name_City_Business_Category
Ex. You have a Pediatric Therapy Practice named ABC Kids Therapy in Santa Monica – with the following primary and secondary categories:
Then two of your image names would be:
If you take photos from a smart phone, ensure you have your phone’s Location Services switched on. If you do, the photos will be correctly geo-tagged, and no further action is needed for this.
If you are using photos that have been taken somewhere else you’ll need to use Geotagging software to manually add your local coordinates.
“Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their websites than businesses that don’t have photos.”
Local citation building is one of the top five most important things you can do to influence your local SEO ranking, according to the Moz Local Search Ranking Factors Study. That makes it one of the core things your local business needs to focus on if you plan to claim more local search real estate.
Just seeing the word ‘citation’ may instantly put you back in school with your head buried in a book, trying desperately to find sources for your term paper. If you’re getting cold sweats already, you can relax.
In the context of online marketing, a citation is a mention of your business name, business address and business telephone number on a third party website. The name, address and phone number part is often referred to as NAP, and is a particularly important part of local citation building.
Citations are a key component of the ranking algorithms of the major search engines. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations. Learn everything you need to know about citations.
If you decide to go at it alone, you’ll find the resources you need at BrightLocal. Use the 14-Day Free Trial to do an audit on your current site to see what citations you currently have and the most important new citations to obtain based on your industry and local competitors.
According to the 2018 Online Reviews Survey by ReviewTrackers, Google is outpacing other review platforms like Yelp, TripAdvisor, and Facebook in terms of growth in online reviews. Simply put: the search engine giant is dominating the review market
Before your business starts asking customers for reviews, Claim your Google My Business profile.If you haven’t yet signed your business up on Google, do so immediately. Otherwise, you won’t be able to manage your business information on Google Maps and Search, or respond to the reviews that may come from your review requests.
Respond to the reviews that you get. Customers care about being responded to. Research shows that 53 percent of customers expect a review response within 7 days. But as much as 63 percent say that they have never even heard back from a business after leaving a review.
Your responses can immediately improve consumer perceptions of your business. On the other, not responding can increasingly be seen as actively ignoring customer feedback.
This is an attempt to game the system, one that you should not make. In the current market, service providers left and right are offering “5-star review services,” promising “quality work” with “full completed (Google) profiles and realistic photo-attached accounts.” These providers also say that the “review accounts and profiles are always USA, UK, CA, or AU.”
While it sounds like a great, cost-effective solution for propelling your business to the top of relevant search results, buying Google reviews will almost certainly do your business more harm than good.
Creating a unique link and sharing it to your customers encourages them to review your business on Google. Follow the step-by-step guide here.
Don’t forget to share the link on your social media profiles, in e-mail campaigns, printed receipts or customer feedback surveys, or whenever and wherever customers are likely to leave a review.
Your perfect patient is out there and we’re going to find them. We’ll build paramaters based on funding sources, location, demographic, referral sources, etc.
From Inquiry to discharge – Learn how to develop a patient experience that leaves an ever lasting impression and keeps them coming back.
It is not just about what you say but “HOW” you say it. We’ll help you identify the appropriate Call To Action on your website and specialty services.
Research and analysis of your customer, competitors, and company are the backbone for developing a brand.
Keyword competition analysis is the process of evaluating how the top rankings fare when it comes to the most important SEO factors, including their use of specific keywords.
Site structure is a vital aspect of your SEO strategy. The structure of your website shows Google which pages of your site are most important. This means you can influence which articles will rank highest in the search engines with your site’s structure.
Depending on our evaluation of your current site, we’ll either plan a site rebuild or make adjustments to what you have. Our preferred platform is WordPress.
Your online reputation is the first thing prospective patients will look to as they form an opinion about your practice. Cultivating a positive online reputation is a critical factor impacting the growth of your private practice’s success.
how does it improve patient growth?
There are plenty of patients out there. We need to make it easier for them to find you. Optimizing your website and Google My Business (GMB) profile will increase your practice’s search visibility and improve new patient inquiries.
At Wellness Works Management Partners, we take client relationships seriously. We also implement the same strategies we preach in our own business.
Get in touch today to discuss how we can bring patient growth to your Private Practice.
Work smarter not harder and allow us to streamline your operations.
Empower your workforce to align with your private practice vision.
Unlock increased cash flow and reduce your day to day financial headaches.
Increase your pipeline of patients and optimize your brand impact.
If you’re a private practice owner and want to maintain autonomy in your business while pushing for more growth, a Healthcare Management Service Organization (MSO) may be the solution you are seeking to optimize efficiency, find the right people, increase revenue, and reach new patients.
