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Helping Private Practice Owners Book more Patients

According to Google, 46% of searches have a ‘Local Intent’. Capitalize on these search opportunities and connect your practice with more potential patients.

Let's Talk About Your Private Practice Patient Growth Plan

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Our Patient Growth ABC's

Use GMB to Outrank Your Competitors

75% of therapy patients searching for a new healthcare provider won't scroll past the first page. Where do you rank?

Dominate Google Maps Listings

Google My Business (GMB) will transform how patients find you online through direct map search and reviews.

Optimize Your Site for Geo Targeting

Geo-targeted landing pages are essentially keyword relevant responses to local service searches.

Hone Your Local Business Strategy

Our healthcare practice management services keep you in complete control of your practice and your profits.

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Optimize Your GMB Listing and

Dominate Your Local Competition

Our client, Infinity Kids OC, currently ranks #1 for Occupational Therapy in Lake Forest.  Ranking highly on Google Maps Search is key to expanding your Private Practice online footprint and booking new patients for your private practice.

Expanding your local reach by as little as 5 miles can produce huge dividends to your bottom line. 

see how your business ranks from every corner of your city

Local rankings are more complex than a single-digit…Visualize precisely where you’re showing up in search results so you can focus on key demographics. Contact us for your free GeoReport of your local business area.

Make it easy for new patients to find you

3 Quick-Wins to increase web traffic and patient growth today

GeoTagging Your Photos in GMB

If you already have photos uploaded to your listing, please do not delete them. Deleting and re-uploading photos will cause all previous engagement (e.g., views) to be lost. Instead, please optimize all new images that you upload from this point on.

Each image should follow this labeling:  Company_Name_City_Business_Category

Ex. You have a Pediatric Therapy Practice named ABC Kids Therapy in Santa Monica – with the following primary and secondary categories:

  • Speech Therapy
  • Occupational Therapy

Then two of your image names would be:

  • ABC_Kids_Therapy_Santa_Monica_Pediatric_Speech_Therapy.jpg
  • ABC_Kids_Therapy_Santa_Monica_Pediatric_Occupational_Therapy.jpg.

‍If you take photos from a smart phone, ensure you have your phone’s Location Services switched on. If you do, the photos will be correctly geo-tagged, and no further action is needed for this.

If you are using photos that have been taken somewhere else you’ll need to use Geotagging software to manually add your local coordinates. 

From Google:

“Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their websites than businesses that don’t have photos.”

Find More Patients
Pediatric Occupational Therapy

Local citation building is one of the top five most important things you can do to influence your local SEO ranking, according to the Moz Local Search Ranking Factors Study. That makes it one of the core things your local business needs to focus on if you plan to claim more local search real estate.

Just seeing the word ‘citation’ may instantly put you back in school with your head buried in a book, trying desperately to find sources for your term paper. If you’re getting cold sweats already, you can relax.

In the context of online marketing, a citation is a mention of your business name, business address and business telephone number on a third party website. The name, address and phone number part is often referred to as NAP, and is a particularly important part of local citation building.

Citations are a key component of the ranking algorithms of the major search engines. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.  Learn everything you need to know about citations.

If you decide to go at it alone, you’ll find the resources you need at BrightLocal.   Use the 14-Day Free Trial to do an audit on your current site to see what citations you currently have and the most important new citations to obtain based on your industry and local competitors.

According to the 2018 Online Reviews Survey by ReviewTrackers, Google is outpacing other review platforms like Yelp, TripAdvisor, and Facebook in terms of growth in online reviews. Simply put: the search engine giant is dominating the review market

Before your business starts asking customers for reviews, Claim your Google My Business profile.If you haven’t yet signed your business up on Google, do so immediately. Otherwise, you won’t be able to manage your business information on Google Maps and Search, or respond to the reviews that may come from your review requests. 

Respond to the reviews that you get. Customers care about being responded to. Research shows that 53 percent of customers expect a review response within 7 days. But as much as 63 percent say that they have never even heard back from a business after leaving a review.

Your responses can immediately improve consumer perceptions of your business. On the other, not responding can increasingly be seen as actively ignoring customer feedback.

This is an attempt to game the system, one that you should not make. In the current market, service providers left and right are offering “5-star review services,” promising “quality work” with “full completed (Google) profiles and realistic photo-attached accounts.” These providers also say that the “review accounts and profiles are always USA, UK, CA, or AU.”

While it sounds like a great, cost-effective solution for propelling your business to the top of relevant search results, buying Google reviews will almost certainly do your business more harm than good.

Creating a unique link and sharing it to your customers encourages them to review your business on Google. Follow the step-by-step guide here.

Don’t forget to share the link on your social media profiles, in e-mail campaigns, printed receipts or customer feedback surveys, or whenever and wherever customers are likely to leave a review.

google verified reviews

Real Private Practice Owners discuss working with Wellness Works Mangement Partners

Wellness Works Management CEO

Honing Your Local Business Strategy

Defining your ideal patient

Your perfect patient is out there and we’re going to find them. We’ll build paramaters based on funding sources, location, demographic, referral sources, etc.

Building the Perfect patient experience

From Inquiry to discharge – Learn how to develop a patient experience that leaves an ever lasting impression and keeps them coming back.

The Psyche behind your call to action

It is not just about what you say but “HOW” you say it. We’ll help you identify the appropriate Call To Action on your website and specialty services. 

Your Brand Messaging strategy includes

Scale to the Finish Line

Examining The Current Private Practice and Healthcare Environment

Wellness Works Management Partners

Our Website Optimization Process

Research and analysis of your customer, competitors, and company are the backbone for developing a brand.

Keyword competition analysis is the process of evaluating how the top rankings fare when it comes to the most important SEO factors, including their use of specific keywords.

Site structure is a vital aspect of your SEO strategy. The structure of your website shows Google which pages of your site are most important. This means you can influence which articles will rank highest in the search engines with your site’s structure.

Depending on our evaluation of your current site, we’ll either plan a site rebuild or make adjustments to what you have. Our preferred platform is WordPress.

Infinity Kids Layout

Are you missing patient Connections?

Reputation Management

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Online Reviews are the fuel to Your local authority

An excellent online reputation puts you head and shoulders above the competition. We identify your happiest customers and make it easy for them to share their experiences on your businesses most important review sites.

You've Heard "SEO" a Million Times

how does it improve patient growth?

There are plenty of patients out there. We need to make it easier for them to find you. Optimizing your website and Google My Business (GMB) profile will increase your practice’s search visibility and improve new patient inquiries.

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Verified Google Reviews

5/5

At Wellness Works Management Partners, we take client relationships seriously.  We also implement the same strategies we preach in our own business. 

Get in touch today to discuss how we can bring patient growth to your Private Practice.

Google Reviews

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Wellness Works Management Partners
6400 Laurel Canyon Blvd Suite 550, North Hollywood, CA 91606, USA
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Wellness Works Management Partners

Our Team's Expertise

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Efficiency

Work smarter not harder and allow us to streamline your operations.

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People

Empower your workforce to align with your private practice vision.

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Revenue

Unlock increased cash flow and reduce your day to day financial headaches.

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Patient Growth

Increase your pipeline of patients and optimize your brand impact.

Looking to Grow Your Healthcare Business?

drop us a line to see how we can help

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