So, you’ve finally taken the plunge, acquired a website, generated leads, and even started your own social media page on various platforms. However, even with all these new additions, you still haven’t seen the traffic you were hoping for. So, what can you do to really make your hard work come alive? The following list includes a few ways you can begin to improve your practice’s online presence and generate the exposure you’ve always wanted.
Establishing your listings on websites such as Yelp, Google, and Yahoo is a great start. However, it might not be enough. Therefore, if you are going to see any leads from these listings, you need to begin optimizing your online listings. In short, you will need to learn how to rank. Ranking means pushing your listing as high as possible within the search results. This is because most people will not keep looking after the first page.
One of the best ways to increase your ranking is to have customers leave good reviews. This will tell the search engine that not only are you the real deal but that people actually like you. This, in turn, will push your position upwards as more of those positive reviews come in. You may offer certain incentives to your customers in exchange for a review. This could include an upgrade on their cleaning if you’re a dentist or a discount on their next visit. Note that you should never push them to write a certain type of review; it has to be their own thoughts.
The vast majority of people are going to check out your website before even stepping into your building. Much of this is due to curiosity and a yearning for the proper information that tells them that you’re the right choice. However, if they can’t even navigate through your first page, then they won’t be able to reach that conclusion. Thus, it is incredibly important to place important links within easy to get to and visible areas of your website. These may include areas such as the search bar, Home, about us, contacts us, and FAQ page, to name a few. In addition, you should also make sure that your website is optimized to run on both desktop and mobile computers.
There’s no use in having a social media account if you’re not going to use it to reach out to customers. Other than search engines, many would-be patients will search you up on social media to get a feel for your practice and your staff. They may have had a bad experience at another practice and are looking to be reassured that they’re not going to get that from you. Use social media to answer questions, concerns, and even introduce your team. This will provide your patients with a better understanding of what you do, offer, and how you take care of your patients.
One of the most common mistakes made by companies as well as practices are not monitoring their online reputation. With technology so readily available, many patients use online reviews to help make their decision. More trust is often placed more on a patient’s word rather than the business or practice. In order to obtain and keep a good reputation, you must always make sure to monitor it and deal with it. This does not mean removing or speaking down to what you believe to be a bad review. Instead, take the time to acknowledge the issue and ask the person to call your office or come back to speak on more private terms about what could have gone better. Not only is the issue being taken care of, but other people will notice that you’re an office that cares about their patients and looks to make any bad experience right.
The last thing you want your patients to feel is that you only want them for their business. Utilizing blog posts to inform your audience about important medical issues free of charge is a great way to not only provide value but obtain new leads. Note that you should stick with topics that you are qualified to speak on. You may also invite other types of medical professionals to provide their professional opinion on your blog. Blog posts are also a great way of establishing your credibility, while optimizing your website for SEO to attract new patients.
This may not be the most exciting of tasks, but it can certainly provide you with additional eyeballs on your website. Backlinks are links that are placed within other websites that are not your own. For example, if you write a short blog on Facebook, you may place a backlink there, which will then take your patients to your official website. In addition, search engines such as Google will notice this traffic and begin ranking you higher.
Running a successful practice takes more than just good service. Understanding how to optimize your website, search links and social media pages is paramount in order to truly see your practice grow.
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If you’re a private practice owner and want to maintain autonomy in your business while pushing for more growth, a Healthcare Management Service Organization (MSO) may be the solution you are seeking to optimize efficiency, find the right people, increase revenue, and reach new patients.